Original concept case study
Stride
Built for the next move. A sportswear launch that connected honest athletic storytelling with a creative testing system.
A clearer direction.
A stronger presence.
Built for the next move. A sportswear launch that connected honest athletic storytelling with a creative testing system.
Illustrative return on ad spend
Lower acquisition cost
Campaign reach
Conversion improvement
All outcomes are illustrative. This is an original fictional project.
- Client
- Stride
- Industry
- Sportswear & lifestyle
- Services
- Digital Marketing · Campaigns
- Project period
- March – May 2026
The challenge.
Stride had a strong new collection and an audience tired of impossible fitness ideals. Previous campaigns focused on products, giving people little reason to care about the brand behind them.
The launch needed to reach new customers while improving the quality of the traffic it generated. Simply buying more impressions would not solve either problem.
The approach.
Tell a story people can enter
The campaign celebrated everyday movement: a first run, a familiar route, a personal milestone. We made participation feel possible, rather than exclusive.
Build a creative learning loop
We produced a modular library of images, messages, and formats. Each test isolated a useful question about audience motivation, then informed the next release.
Connect the journey
Campaign landing pages, product messaging, and email follow-ups carried the same story, reducing the gap between a compelling ad and a confident purchase.
